My jargon is better than your jargon
Nick Usbourne’s contest to write short lines that “protest the ridiculous jargon and cliches that permeate business language” has spawned some great entries. The winning entries have been applied to mugs which you can buy at cafepress. I think the price is a bit steep, but you have to like mugs which proclaim:
If my undivided attention is mission critical, we might have a problem
Shift my paradigm before I have had my morning coffee and I will core your competencies
and
Sorry I’m late, but my paradigm shifted over my integrated solution and I couldn’t gain traction
You can see who submitted what catchphase on Nick’s page. My favourites of the “also rans” come from Donald Carson:
I’m implementing a synergistic beverage action plan
Finally a concave interface for all my mission-critical caffeinated initiatives
and (how could this not have been a winner?), from Simon Young:
We appear to have begun an upstream shift while simultaneously experiencing a paddle deficiency
If you are ever tempted to write or speak like this, try being ruthlessly specific instead. In the words of contestant Mary Hughes:
If you still say ‘Think Outside the Box’ you don’t.
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